When good content takes too much manual work
Nicole Führing had already published more than 200 posts for Frau Sensibel. She also has podcast episodes, tests, tools, and offers. Every new piece of content added to the work of maintaining posts, connecting related material, and getting new ideas onto the website.
Creating new pages in her previous WordPress installation took more time than Nicole wanted to spend on it. The shop had also become a poor fit: it showed prices, but visitors rarely bought those offers directly online. As part of the relaunch, the offers became regular pages again, where people can see what is available and how to arrange an initial conversation.
That left Nicole with a practical question: Could she keep developing the website herself while still working with her clients?
A workflow that starts with a podcast
Nicole has set a standard for the structure of her posts. She provides the subject knowledge and images, and a podcast recording can first be transcribed. AI then helps turn that material into a readable post, put it on the website, and adapt it for other formats such as a newsletter. Nicole reviews the result and decides what goes live.
Nicole estimates that the new podcast routine saves her about an hour and a half. Those manual steps matter when she also has clients to work with.
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Clearer paths through the archive
Nicole said she could revise five to ten posts a day around her client appointments. With more than 200 posts, connecting them had become an ongoing task. During the relaunch, topics, podcast episodes, tools, and articles were considered together. Links were added where another piece of content helps someone follow up on a question, explore a topic further, or find a relevant offer.
The posts themselves gained a clearer structure too. More consistent sections, reading time, author details, and expandable answers or short exercises can help readers find their way through the material. The structure also gives the content a better technical foundation. Whether it improves search rankings or enquiries remains to be seen.
Seven dandelions as a practical test
An idea for Nicole’s 25th anniversary shows the kind of flexibility she wanted. She hid 25 dandelions across the site. Visitors who find seven can enter a prize draw. A counter records their progress and only opens the entry form after they have searched.
At first, all the dandelions sat in the upper-left corner. Nicole found that too easy and moved them around. She could try the game and make her own changes without planning another website relaunch.
Work on the feature also drew on develate Code. Nicole and the development team could follow tasks and prompts in the same project while implementation continued. Nicole can follow a new post or a small feature from the first idea through to implementation.
