Frau Sensibel: A website that can grow with its content

Creating a new page in the existing WordPress installation took Nicole more effort than she wanted to spend on it. The site also had a shop displaying prices for services that visitors did not buy directly online. That shop was a poor fit for the way her coaching and consulting work begins.

The relaunch presents those services as offers again. Visitors should be able to find the information they need, understand the next step, and request an initial conversation without navigating a checkout process.

Over time, Nicole had built up many blog posts, podcast episodes, tools, and tests. Reviewing every post and adding useful links by hand was difficult to fit around her client work. The rebuild gave the team a chance to look across the existing content and search analysis, then connect pages where the next link helps a reader.

The posts also gained a more consistent structure. Headings, readable sections, and details such as reading time and author information are intended to make the material easier to navigate. They give the site a sounder technical and editorial foundation. Whether search results improve is something that still needs to be observed.

Nicole wants to turn a podcast episode into a readable post and other formats, such as a newsletter, with less manual work. She supplies the material, images, and subject knowledge. AI helps prepare and publish it on the site, while Nicole decides what the content says and approves the result.

The new foundation also lets her try small features and change them again if they do not work well in practice. That matters for a site with an existing content archive: an idea can be tested without making every experiment a major rebuild.

A post can offer more than a continuous block of text. Expandable answers, questions, or short exercises can help people engage with a topic at their own pace. The right element depends on the subject, and the underlying knowledge still comes from Nicole’s work.

Another part of our work with Frau Sensibel is described in How a Coaching Product Is Growing into a Digital Community.

For her 25th anniversary in business, Nicole created a search game with dandelions hidden across the site. Visitors who find seven of the 25 can enter a prize draw. The campaign shows how she could put an idea on the new website and refine it together with the team.

In the conversation, she explains that the first hiding places were too obvious, so she changed them. Entry only opens after visitors have found enough flowers. This is the workflow she wanted: try an idea, see where it falls short, and make a targeted change.