Case study / Aviation
For a German private jet charter company, we built a digital ecosystem consisting of a web calculator, an operations backend, and later mobile apps. The goal was to move prospects from first interest into a personal sales process much faster.
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Industry
Aviation / Charter
Starting point
No standard product for public pricing transparency
Solution
Pricing calculator, backend, and customer mobile app
Stack
VueJS, Tailwind CSS, Laravel, Livewire, Capacitor
In private jet charter it is common for prospects to submit a request and then wait for an individual quote. The client wanted to show transparent guideline pricing directly on the existing WordPress site instead.
Visitors should be able to enter departure and destination airports, see an instant price range for several aircraft classes, and send a contact request immediately.
Instead of building a classic WordPress plugin, we created a standalone VueJS frontend that integrates into the existing site with minimal touch points. That reduced maintenance effort and kept the solution intentionally decoupled from the CMS.
The markup was built with SEO in mind because the calculator lived on the homepage and directly influenced visibility, load time, and structure of the main domain.
The Laravel and Livewire backend handled pricing configuration, offer management, inbound contact requests, and the core price calculation logic.
The difficult part was modeling aircraft classes, distances, and ferry flights correctly. Prices were intentionally shown as upper guideline prices so the sales team retained room to negotiate in personal conversations.
To make offers more compelling, we integrated the Unsplash API for destination imagery. Later, we also added an interface to the client’s flight booking system so confirmed flights could be synchronized directly.
Building on top of the web calculator, we then shipped a cross-platform app for iOS and Android with Capacitor. It expanded the platform with push notifications for empty-leg deals, a loyalty program, and an affiliate model.
The main technical challenge was embedding the calculator seamlessly into the existing WordPress site without interfering with existing website functionality. At the same time, there was no established reference product for the pricing logic, so close collaboration with the client was essential.
Maintenance stayed extremely low after go-live. Because the solution was consciously decoupled from the WordPress ecosystem, updates were mostly limited to occasional PHP and Laravel upgrades.
The client gained a clear competitive advantage: prospects receive a guideline price in seconds, can make contact immediately, and still move into a personal sales process afterward.